Brand Questionnaire

The creative brief allows you (the client) to focus on exactly what you want to achieve before any work starts on the project.

Name

First Name

Last Name

Website (if applicable)

Please write out the logo name exactly as you’d like for it to appear in the design (e.g., Blot Outfitters, Inc.; Blot Outfitters; or just Blot).

What does your company name mean? Where did the name come from?

Do you have a short tag line you will sometimes use, when appropriate, with your logo?

What are the core values of your organization, what is important, what are your principles, what will govern your existence as a business?

What is the core purpose of your organization: why does it exist, why is it meaningful?

What is the envisioned future, what are your Audacious Goals?

Try finishing this sentence: “One day, we see a world where…”

What are the short, medium and long-term goals for your organization? What will it look like one year, five years and ten years from now?

What do you want to be famous for? What is your promise: when people think of you, what words or thoughts will come to mind?

Do you know your primary target audience? (ex: families, singles, young professionals, teens, etc.)

We all have inspirations, who or what company has inspired you/your organization? How have they inspired you/your organization?

Is there a certain ‘look’ or style that you like (include URLs or company names if possible)? Is there any ‘look’ that you dislike (any examples or URLs would be useful)?

Do you want your logo to include text only, text and graphic, or graphic only?

Check all that apply.

Text

Graphic

List your color preference if you have any:

Separate by commas.